before you have a marketing team
Software launches die on the creative, not the code. Generate the spokesperson clips, the paid variants and the store imagery in an afternoon and get the thing in front of people.
9:16, 1:1 and 16:9. Lip sync your recorded script.
What is saas & app marketing video?
SaaS and app marketing creative is the launch video, app store imagery, paid social ads and spokesperson content a software product needs before it has a marketing team. APImage generates the visual layer of that: presenters delivering a script, lifestyle and context scenes around the product, and ad creative in every placement ratio, so a founder or a two-person growth team can ship a launch without commissioning an agency.
All ratios
One session
Vertical for TikTok and Reels, square for the feed, wide for the site and the store.
Your script
Delivered
Record the voiceover and lip sync it to a presenter, up to 30 seconds per clip.
MCP native
Drive it from your editor
Generate from Claude or Cursor through the MCP server, which suits a team that already lives there.
- Founders shipping a launch with no design or video resource
- Growth teams testing paid channels who need creative volume fast
- Developer tools marketing to an audience that hates obvious advertising
Four steps, in the order that actually works.
- 01
Decide what the video has to prove
One claim per asset. Software video fails when it tries to explain the whole product in thirty seconds.
- 02
Generate the human layer
A presenter, a person at a desk, hands on a laptop. Software is abstract, and a face is what makes it land.
- 03
Keep the screen honest
Record the actual product UI and cut it against generated footage. Do not generate a fake interface, because a screen that does not match the product is the fastest way to lose trust.
- 04
Cut for every placement
Generate for the aspect ratio each channel needs rather than cropping one master into three bad versions.
The formats this use case runs on, and the tool that produces each one.
Spokesperson clips
A presenter delivering the pitch you recorded.
Open the toolPaid social variants
The creator-style ad format, which works for software more often than founders expect.
Open the toolStore and site imagery
Device context shots and feature stills for the app store and the landing page.
Open the toolLaunch and changelog visuals
A consistent visual for every release post.
Open the toolEvery one of these is also a REST endpoint and an MCP tool.
Launch creative
Launch video, app store creative and paid social for software.