Fashion & Apparel Content: Every body.
Every colourway on every body type, so more of them sell.
- 1
Start with a clean garment shot
Flat lay or on a mannequin, evenly lit, no wrinkles you would not want in the final image. Fabric texture in the source is what makes the result convincing.
- 2
Choose and lock the models
Generate the faces and bodies once, save them, and reuse across the collection so the lookbook holds together.
- 3
Build the lookbook
Same light, same location language, every piece. Consistency is what makes a small label look established.
- 4
Cut the social version
Vertical clips of the garment moving, which is the only way to show drape and weight on a feed.
What is fashion & apparel content?
Fashion and apparel content is the on-model photography, lookbook imagery and campaign video a clothing brand needs for every style, colourway and size it sells. APImage generates it from flat or mannequin shots: the garment placed on a range of models and body types, styled into a consistent lookbook, and turned into short vertical video, which removes the shoot-per-variant cost that stops small labels showing their full range.
Do I have to disclose that the model is AI generated?
Increasingly, yes. Several jurisdictions and platforms now require disclosure where a synthetic or digitally altered body is shown in advertising, and some fashion markets regulate altered body imagery specifically. Label it, and check the rules for the markets you sell into.
Will the garment look accurate?
Fit, drape and colour follow the source image, so a good flat shot matters more than the prompt. Verify colour against a reference before publishing, because colour mismatch is the leading cause of apparel returns and the hardest thing to argue with.
Can I show a real size range honestly?
You can generate the garment on different body types, and you should. Be careful that what you show matches what the size actually does on that body, since an unrealistic fit representation drives both returns and complaints.
Can I use a real model's likeness?
Only with their explicit permission, in writing, covering synthetic use. Generating a recognisable person without consent is a legal problem in most markets regardless of how the image was produced.
